The South Bay Association of REALTORS® (SBAOR) is a member organization for real estate professionals that
promotes Professional Standards, provides effective continuing education, favorably influences public policy,
serves as a business tool for the success of its members and reaches out to the community.
SBAOR provides localized resources for over 4,500 REALTOR® members practicing in the South Bay area and is a part of one of the largest state trade associations
of its kind in the nation — the California Association of REALTORS® (C.A.R.).
SBAOR is a trade association owned by its members. The elected Board of Directors adopts policies
which are carried out by staff under the supervision of Chief Executive Officer Kathy Kelly. The
association allows many opportunities for its members to interrelate and access services in a variety of ways, both in person and online.
The mission of the South Bay Association of REALTORS® is to serve our members and improve their business.