Ways to Make Your Postcards Stand Out
Postcards are a unique direct mailer; they can help your message stand out in a sea of bills and other envelopes, attracting the eye with colorful graphics and pictures. However, with a postcard you also only have one chance to get it right. If your postcard doesn’t grab their attention, it can wind up in the recycling bin in the blink of an eye.
If your postcards aren’t leading to new clients, you may want to rethink your marketing. The following tips can help your postcards stand out and turn direct mailers into new business.
- Bigger is better
Standard sized postcards can easily get lost in a large pile of envelopes in the mailbox. Help your mailer stand out by supersizing it; postcards that are 6X9 – or even 6X11 – are impossible to ignore.
- Keep graphics bright and bold
While black and white printing text and photos might save a few dollars in printing costs, it also does little to grab a reader’s attention. Bright, bold, and relevant photographs and graphics are an eye-catching way to help your postcards get noticed.
- … But don’t fill every inch
Using whitespace is an important part of helping the graphics and text you do use pop. Overloading a small mailer like a postcard with too much information, too many photos, or too many different colors can leave it feeling cluttered – and gives your readers a headache.
- Grab attention with a headline
Bright graphics might get a reader’s attention, but a well written headline is what keeps it. Headlines should be short and sweet – about 3-8 words – and convey your point while encouraging them to keep reading.
- Write a call to action
While arguably the most important thing you can put on a postcard is your contact information, you have to give readers a reason why they need to connect with you. Creating a sense of urgency will give potential clients a reason to get in touch; even if they aren’t currently in the market to buy or sell a home, you can start building a relationship with them for the future.