What sellers can expect from their realtor

Selling a home can be an extremely stressful experience. Preparing a home for showing, keeping it constantly clean and organized, affording repairs or upgrades that need to be made, and even negotiating buying a new home at the same time can leave sellers stressed out and in need of assistance. This is where a good listing agent comes in!

While it’s true that most sellers want to sell fast – and for top dollar – there are a number of things that make a good listing agent. The following are five things that sellers can expect from their realtor.

1. Suggestions on ways to improve a home to get top dollar

From decluttering and cleaning to staging and cosmetic changes, sellers can expect their realtor to have suggestions about ways to fix up or improve a property before it is listed. While these changes or improvements may seem minor, they can often make a big difference in the first impression a home makes – particularly in the era of online home searches and virtual tours.

2. Competitive pricing

A listing agent should work with homeowners to come up with an appropriate listing price that both values the property while remaining competitive. Be wary of realtors that advise you to list the home for too much or too little; a good realtor has knowledge of current market trends and comparable properties and should be honest about the results at differing price points.

3. Sell the home within a time frame

Many sellers are working within a tight time frame. Whether they are moving out of the area or have already had an offer accepted on another property, most sellers want their home sold within a specific time frame. A good realtor should have a marketing strategy and plans in place on how to sell a home fast.

4. Find a buyer

In a survey by the National Association of Realtors [https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers], sellers listed help finding a buyer for their home as the top priority when choosing an agent. Sellers can expect a good realtor to have marketing plans and media posts for their home – or, ideally, a list of several prospective buyers in mind.

5. Negotiate with buyers

Realtors can help sellers negotiate with buyers to reach a fair price. This can include advising sellers on accepting offers, making counter offers, or negotiating with buyers agents after the home inspections. In addition, realtors can help sellers stay on top of paperwork and deadlines as closing approaches.

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